i think with the adoption of technology, people are going to be shopping more and more with smartphones and tablets. >> look at rob ordering my gift already. the best time to shop, monday, tuesday, wednesday, after thanksgiving. according to shopper track. i actually need those. >> a year's supply of breath mints. >> thank you. year's supply of breath mints. >> thank you. mints. [ scratching ] you're not using too much are you, hon? ♪ nope. [ female announcer ] charmin ultra soft is so soft you'll have to remind your family they can use less. charmin ultra soft is made with extra cushions that are soft and more absorbent. plus you can use four times less versus the leading value brand. don't worry, there's plenty left for you dad. we all go. why not enjoy the go with charmin ultra soft? >>> i looked at the picture again, i'm sorry. i love our second story coming up. >>> before we get to that, this is considered the news of the week, a very timely story. listen to this. from the "l.a. times." a study published tuesday in the "journal of neuroscience" has uncovered a surprising new prop